Wednesday, September 28, 2011

Here is my two bob's worth

I agree with fee standardisation. All clubs have similar fees but not the same. Just adds unnecessary confusion to new members. Membership fees will be small in relation to total club revenue (compared with event fees which are variable) so may as well be same as between all clubs.

I really liked the brochure that was sent out to all covering upcoming summer events. Very impressive, very clear. Presume its available on-line also (haven't looked).

Related to this I have find that the navigation on the website in relation to events is very unclear. This is a very important and changing element of the website so must be clearer. Events should relate to all events and be accessible from anywhere on the site - at least in more places than at present.

I think the Association registration card is a good idea if linked to all future events. ie event organisers should be able to use a single on-line tool to manage all entries to events which has existing (static) member information included. Participants then enter online as a rule (snail mail by exception) and can update static information and enter details for particular events and pay for entry. (Actually Sarah does our entries so this may already be the case!)

On marketing, the best marketing we can do is to support the summer/metropolitan events. These events attract participants and are a measure of success in their own right. The conversion to bush orienteering is a smaller step than recruiting from scratch. So care needs to taken in pricing for these events that does not turn away potential members. Dave McK and I talked about this at the curry night. We know the marginal cost is low and that there is a core of support for these events. So I suggest pricing for students/families/groups be low (it can add up for a family). For rental sportident sticks consider as an investment with a multi year payoff. Offer discounts to those who have their own rather than penalty fee for those that don't. Free sportident for those that join a club? (Price the sportident into the club membership?)

1 comment:

Mary Jane said...

Rick, Like your response to the issues raised and agree with them all.